Yes I went out....

... and it wasn't too bad.  I got a late start so I missed most of the early door crashers.  In fact I started at Costco which didn't open until 9:00 am.  I was 10 minutes early and there was a line.  I was hoping it was the line to get a Costco Polish dog as I had skipped breakfast but by the time I got over to the snack bar they had already run out and I would have to come back later.

I was able to get the Fitbit for my wife that she wanted and it wasn't too hard to get as most all the stores had it for about the same price.  Spoiler anti-alert, she is already using it.

As I was a late starter most of the crowds were thinned out by the time I got to the other stores so it wasn't too hard to meander around looking to find any overlooked bargains.  I came away with a couple of $9 shirts from JCPennys and a bundle of socks from Walmart and not much else.  Actually, the only other thing to bring home was food for the chickens and a couple of bags of Dove dark chocolates.

I wonder if I have become desensitized to the whole materialism that this season has become.  I don't have the desire to have just for the sake of having, and I don't really need anything.  Sure I like toys almost as much as the next person but logic is in the driving seat and I talk myself out of a lot of things before they become an issue.  I guess I can always go to the store and play the demo games on the X-box for 10 minutes to get my feel if I really need a dose or just sit at home and spend time on the Playstation 2 with games I haven't played in awhile.  I'm good.

And just because there was a metal barrier on the sidewalk in front of the Best Buy to keep the crowds in order, it wasn't needed by the time I got there and from the looks of all the boxes still in the aisles, there was a lot of leftover 'bargains' that shoppers didn't need either.

What I found interesting is that the on-line shopping is becoming more of a thing and it doesn't have to wait for Cyber Monday.  The brick and mortars all have internet stores and most of the specials are there as well.  If you go for that special bargain on-line, chances are you will find it without the hassle of braving the cold, the crowds, the fights, the parking, the...well you get the idea.  But I think there may be a new marketing ploy in play.

There were some items listed on line as being out of stock, which means you couldn't get it on-line for the specials price at that time.  I wonder if this is intentional as a way to get your desire for the special to move you to action and actually visit the physical store in order to pick up the item in person.  That way you are in the store and likely to be tempted to obtain other items as you are there anyway and how could you pass up such tempting bargains as they have waiting in front of you.  I don't know if that is the plan or not but I would not be the least bit surprised if it was done on purpose.

So I went back to Costco for my dog and sat and watched and thought.  I am thinking that this actually might be the last traditional Black Friday sales event year and that next year will be much more on-line driven.  And that the attempt to conjure up time-limited 'this day, weekend, week' only scarcity mind set is over.  In a virtual world, anything is possible and everything is open, 24/7. 

With any luck we can go back to having a Christmas season that doesn't have to start three weeks before Halloween.  With even more luck we can go back to when it was more about the presence than the presents.

This is Ed Nef with a view from the Farrwest.