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30 October 2017

I am ready to give up on Twitter


I know someone that was into Twitter.  He was excited about it and for a period of time was addicted to it.  He found some of the comments humorous and involving.  He enjoyed the commentary on politics from national to local and even used it for his own run for a local office as well as raising awareness for local causes.  This went on for awhile but after a few months his interest waned and I believe he only gets on Twitter infrequently to check out the latest current happenings but not with the same level of passion.

But he did have passion at one time and that passion aroused an interest in me to try it out.  The other factor was all the attention that Donald Trump was getting from his use of twitter.  For all the media reporting about what he had said or didn't say on Twitter it made me curious as to whether he actually did say or didn't say that on Twitter and was it real, fake, sound bites, taken out of context, incomplete or just spin.  I wanted to see for myself.

Twitter sounds straight forward enough and is probably the reason we have #hashtags everywhere.  In fact, that is one reason it took me so long to take an interest in Twitter, you have to learn to read code.  Tweets are limited to 140 characters which should make for some short, lively, thoughtful and concise exchanges between a community of tweeters.  The #hashtags are used to link the tweets by subjects and can be a way to explore topics by searching for your favorites.  You can choose to follow an individual or subject/topic and any new post will fill the news feed on your homepage.  So far so good.

Now for the reality.  Not all of your friends are on Twitter and if they are they were only there for a short time before losing interest and don't post regularly anymore nor are they likely to be monitoring what you have posted because they just don't check anymore.  They do Facebook.  Everybody does Facebook.  Facebook does not have 140 character limits.  Why bother with Twitter when it is all on Facebook.  Hard to argue that.

Twitter had a 'right now' feel about it. In other words, you could get on right now and make comments about, or read comments from others about what they were thinking about some event that was taking place right now and there was a good chance that someone somewhere was also out there witnessing that event right now just waiting to share opinions and comments right now.  If you are in the moment and have a need to share with anyone in the moment but are separated by distance and acquaintance then Twitter may work for you, if not you are probably on Facebook which for many can still be an in the moment tool.

It isn't for lack of trying on Twitters part.  From the moment of signup they have tried to connect me into their world by way of multiple e-mails asking about all my interest as well their willingness to link me with all my friends if I just give them access to my e-mail address books.  Sorry Twitter, my respect for my friends trumps your desire to access their e-mail addresses.  But I did take them up on initial suggestions for subjects/topics and Donald Trump.

Speaking of the Donald, least you get the wrong idea, I am not a fan and I am not a hater.  I think he is arrogant, egotistical, not nearly as bright as many would like him to be, and going all the way back to his first book, one that is more about the show than the substance.  Can he get things done?  Like all things political it depends on your definition.  And like all things political if it is something he favors he will take the credit and if it is something he does not favor it is the other guys fault.  So what is new here?  (Replace the name Donald with any politicians name and it will read the same.  Kind of like a horoscope.)

For good measure I also signed up for a couple of other politicians to get a lay of the land.  Most were deleted in short order, but I did leave a couple of the more active current noise makers to get a sense of the state of the union, Bernie Sanders and Elizabeth Warren.  What I have learned from these three could fill a thimble.  Okay, I might be exaggerating a little.  If I stuck it out long enough it might fill the thimble part way.

What I have learned is that if voters were willing to pay just a little bit more attention to what these people where saying there is no way, shape or form that they would have this kind of power and influence upon this great land and it's people.  Funny what we allow when we aren't paying attention.

So again I ask, what is Twitter?  The one thing that is left when you strip away the value of original intent: advertising.  Twitter advertises like most web sites and I am okay with that.  If however, you pretend that your advertisements are part of the real content then I lose some respect for you.  Also, most advertising is supposedly selected for you based on your interest, tailored if you will, but I have yet to see it work well in practice.  I imagine that after many months of participation they might get lucky and hit a few ads that are relevant but I also imagine that I still wont pay much attention to them.  As long as ads pay the bills and keep the service free to use, I can live with that.

So, since real people that spend time on Twitter are hard to find and phony popular celebrity people are a dime a dozen with mostly one way dialogues, the only other players on Twitter are the businesses that are trying to draw attention to themselves in any way they can.  That also means noise.  What is missing in content is made up for with volume.  I have seen some tweets done 4 or 5 different ways on the same story with a slight variation but with the intent of causing action on the part of the viewer, a ploy of marketing.

Which brings me to my biggest complaint with Twitter, namely that 140 characters is never enough for today's messages and so 98% of the tweets are little more than links to some other page in some other location in some other corner of the world wide web.  That's right, the goal of Twitter is to draw you in so that it can send you away.  As a launching pad or gateway it is no better or worse than what a lot of the internet has become other than you can make better choices for launching down a rabbit hole if you have more to go on than 140 characters and #hashtags.  And with that I have to state that for me Twitter is

No Value Added

and that is the only measuring stick that matters.  Time is too precious to squander on something that delivers so small a return on investment.  It would be interesting to see real statistics on usage, retention, membership new and old and participation rates for Twitter.  I am betting that the stock would not trade so highly if logic and reason prevailed but then if logic and reason prevailed we wouldn't have the Twitter we have today, nor those that make the most noise on it.

This is Ed Nef with a view from the Farrwest.

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